U.S. POLO ASSN.
Underwear Giftbox
Inspired by timeless luxury & quality, I chose to leverage printed details that included leather and brass accents to emulate those found on vintage luggage as well the saddles, bridles and other equestrian wear associated with the sport of polo. For Fall 2020 holiday/gifting season. Sold in TJ Maxx, Marshalls, and other off-price retailers.
Recaptured Collection
Special packaging for the limited edition capsule collection inspired by repurposed and reinvigorated Americana aesthetics. The brand’s signature navy blue and small accents of red sit atop a printed textured fabric effect to create a slightly used, lived-in effect. Inspired by vintage American flour, grain, and horse feed sacks, that were at one time part of the collective American visual landscape, whether you were in a horse barn before polo practice, or at home in your kitchen. Packaging for the Fall 2020 season. Sold in TJ Maxx, Marshalls, and other off-price retailers.
Sleepwear Gift Box
An expansion on the established visual language leveraging Americana colors applied to functional vintage fabrics textures to highlight the features of quality and long-standing tradition that are key values of the brand and the sport of polo itself. Men’s sleepwear gift box for Fall 2020 holiday/gifting season. Sold in TJ Maxx, Marshalls, and other off-price retailers.
Captain’s Collection
Packaging for the brand’s performance line of underwear, active in the market since Spring 2019. Art direction continues to leverage the use of printed fabric textures, this time with more modern athletic familiarity with mesh textures, varsity patch style numbering, and bold color blocking as seen in athletic uniforming.