Right of Way - R.O.W.
Packaging Design Concepts
Right of Way (R.O.W.) is a private label clothing brand from the retailer Academy Sports + Outdoors. It’s goal is to bring customers a collection of comfortable, versatile closet staples that look and feel good, with a visual language and color palette inspired by interurban commuting. My task was to translate the existing brand guidelines into a functional, on-brand package design for the upcoming launch of their underwear line. See exploration and proposed layout options below.
